Aviatra 365

Here's what you'll learn in the on-demand Aviatra 365 program:

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Lesson 1: Idea validation 

We kick off the program by teaching you ways to validate your business idea so you can zero in on what your customers want...without wasting time creating something they don't want.​

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You'll also see examples of successful, woman-owned businesses and other inspiring stories.

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Lesson 2: SWOT analysis & target market

In this lesson, former Aviatra president Nancy Aichholz explains how to do an analysis of your business's Strengths, Weaknesses, Opportunities and Threats (SWOT) and why this is such an important exercise. 

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You'll also learn how to evaluate the market that you will be targeting with your products and services. Your goal will be to find a strong market filled with buyers ready and able to purchase from you. 

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The last topic covered in Lesson 2 is crafting your "unique value proposition," (UVP) which is what sets your business apart from others selling the same thing. Once you are clear on your UVP, you can use it to wow your customers.

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Lesson 3: Legal & insurance options and considerations

It's important to choose the best legal business structure for your needs. This lesson compares the options and also discusses protecting your intellectual property. Continuing the theme of protection, you'll learn about the different types of insurance to consider in order to safeguard yourself and your business.

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Lesson 4: Accounting and banking

Lesson 4 shares the best practices for business accounting and banking. This is critical to ensure you are handling your money properly and keeping a close eye on your costs and profits.

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Lesson 5: Pricing

How do you know what to charge for your products and services? This lesson will explain several models you can use and shares the importance of understanding your costs--after all, the goal is to be profitable!

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Lesson 6: Funding and personal finance 

Financial management is critical for your business's success. Lesson 6 explains how to:

• determine your financing needs

• identify the financing options, including the pros and cons of each

• prepare your documents if you want to apply for a loan

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Lesson 8: Social media and low-cost marketing strategies

Now that your business is set up, you need to attract customers. Lesson 8 provides tips and tricks for using social media and other low-cost marketing channels to reach buyers and spread the word about your business.

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Lesson 9: Business plan and your pitch

Writing a business plan can be challenging, but it's a critical step that will help you make decisions and get funding. This lesson includes templates and information about what to include in your plan. 

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You'll need to "pitch," or talk about your business just about every day, as you speak to customers, vendors and potential funders and investors. Lesson 9 also covers the essentials of a good pitch, so you'll be able to discuss your business with confidence.

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The Aviatra community

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All the lessons in Aviatra 365 are taught by experts in their fields. As you go through the program, we'll check in with you to see if you need additional help or would like to talk through any challenges you're having. 

 

Once you're done with the program, you'll be an Aviatra alum, part of a large community of supporters and bold women changing the world.

 

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Cost for Aviatra 365 

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The cost for our on-demand program is $499. It includes 9 modules, outlined above, that will give you critical information and support to validate your idea and set your business up for success. It also includes:

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• Check-ins and free business coaching during and after you've completed the program

• Materials and worksheets from the presenting experts

• Access to the private Aviatra Alumni Facebook community

• Free admission to our SOAR workshops and other alumni benefits throughout the year

• Access to Aviatra 365 for a full year