Friday January 23, 8:30 am - 4:30 pm
Covington, KY
A one-day, hands-on masterclass that helps women sell with confidence and authenticity—no sleaze, just genuine connection and results.
This masterclass is designed for women who want to grow their businesses without compromising their values. Whether you’re selling products, services, or ideas, this interactive experience will help you embrace sales as an authentic, empowering conversation—not a pushy transaction.
Through guided discussions, hot seats, and hands-on exercises, you’ll:
-
Clarify your offer and ideal customer so you can communicate your value clearly and confidently.
-
Map out your customer’s journey—from curious to interested to committed—to understand how to meet them where they are.
-
Discover your unique “sales personality” and learn how to use it to build trust and tailor your sales process to your strengths.
-
Practice closing the deal in a way that feels natural, honest, and aligned with your personal style.
By the end of the session, you’ll leave with a practical plan, a confidence boost, and a new perspective on selling—one rooted in connection, service, and integrity.
Scroll down for more info or follow these links:
The Experts
The Agenda
The Cost
Why take a Masterclass
I'm ready to start selling!
The Experts
All the content is taught by subject matter experts, who share insider secrets to make social media marketing work for you.
Bethany George
Known as "The Follow-Up Boss," Bethany is the creator of the Trust Style Archetypes framework that she will teach in this class.
Jill Morenz
Aviatra President Jill Morenz will lead some of the guided discussions and facilitate the sweet seat sessions.
Jasmine Hughes
Director of Marketing & Development for Aviatra, Jasmine will work with you to map out your customer journey.
The Agenda
Each lesson builds on the last, so you understand the strategies and then apply them to your business.
We include plenty of group sharing, individual work and hands-on activities.
See the full agenda below.
-
Arrival and introductions
-
Self reflection: Have you ever had a sleazy sales experience?
-
Sales Foundation: We'll outline your offer, ideal customer, and "Big Promise"
-
Customer Journey: You'll map it out, from curious to interested to committed so you meet your customers where they are
-
Sales Personality & Trust Style: You'll learn to leverage your own sales style for effortless success
-
The Close: Using your sales personality, you'll role play a successful sales call
-
Next Steps: Next steps and additional resources
The Cost
The cost of this Masterclass is $295. It includes expert-led deep dives into topics critical for your business growth. It also includes:
-
Materials, worksheets and additional information from the presenting experts
-
Promotion of your business on all Aviatra's social channels
-
Access to the private Aviatra Alumni & Member Facebook community
-
Light breakfast, lunch and beverages
-
Sharable photos of you and your fellow students
(Aviatra Community Members save $50)
Why take a Master Class?
Expert Guidance: All our Master Classes are taught by experts in their fields.
Hands-On Activities: Each Master Class includes one or more hands-on "clinics" so you'll have a chance to try out your new skills.
Networking Opportunities: You'll connect with other women business owners at various stages of growth. As an Aviatra alum, you'll be part of a large regional community of supporters and bold women changing the world.
Take Control: Leave each Master Class with a personalized action plan to take your business to the next level.
We hope to see you in this transformational Master Class!
Not quite ready?
If you're not quite ready to enroll or want to be notified when registration for a Master Class opens, sign up for our Women on the Rise newsletter. You'll hear about all our upcoming programming, as well as events offered by our partners in the entrepreneurship support community. We're looking forward to getting to know you!