This 12-week, highly personalized program gives you the strategies, tools, support and confidence to take your business as far as you want to go!
You're ready to grow and we are here to help.
You are right for the MOMENTUM program if...
You wear most (or all) of the hats in your business. You need to be an expert in so many things, but you don't have time to teach yourself. You have big plans for your business and are ready to do what it takes.
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MOMENTUM is right for you if...
You love what you do when you're working IN your business and want to be equally confident and excited when you're working ON your business. You want to wake up every day with the energy and know-how to achieve your entrepreneurial dreams.
Does this describe you?
You've been in business a year or more and have made around $50k or more so far--and want to continue that trend.
You want proven strategies to take your business to the next level.
You are ready to invest in yourself as the leader of your business.
You'd like to meet experts who can help you do what you cannot.
You believe you can do big things and want the support to make it happen.
If that's you, you're in the right place!
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MOMENTUM will change your business and your life. You will be more confident, have more direction and be ready to grow significantly.
Kerry Taft
"Momentum changed my life and my business.
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"It is worth every single dime and so much more!"
-Kerry Taft
Owner of Taft Systems
Click to hear Kerry describe Momentum
Sounds good so far...
By the end of MOMENTUM, you will have...
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Robust business plan
Your business plan will show where you are and where you're headed and will help you make decisions for your business.
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Marketing plan
As you go through the program, you'll use what you learn to create a targeted plan to market your business.
2
Polished pitch
You'll craft, perfect and practice your pitch so you can confidently talk about your business to anyone and everyone.
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Growth strategies
From getting your next sale to hiring a team to possibly selling your business at some point, you'll learn how to grow as big as you want.
3
Network of experts
It's not always WHAT you know, sometimes, it's WHO you know. The experts you meet in the program will be ready to help you when you need them.
6
Community of other women
Who better to turn to for support than other women entrepreneurs like the ones in your cohort? They know exactly what you're going through and they'll have your back.
Sonya Moore
"Aviatra was the launching pad for my business.
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"The program armed me with realistic facts and direction
to recraft my business, which is now thriving and bringing me joy."
-Sonya Moore
Owner of Moore Planning and Consulting LLC
Do you sometimes feel so close to your business that you can't see the forest for the trees (aka the opportunities hiding in plain sight)?
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You need to master the fundamentals of your specific business and get personalized growth strategies so you can grow faster and with more confidence.
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You need to build on your MOMENTUM.
Aviatra team: Patrice, Jill & Jasmine
Aviatra was created with you in mind.
Since 2010, we've helped more than 5,000 women just like you start and grow their businesses.
Plain and simple: MOMENTUM is the region's best accelerator for your current business stage.
4 Monthly Payments of
$275
One-Time Payment of
$995
Aviatra members save $100. Scholarships​ available.
Applications are open until May 30, 2025.
The first session is on Wed. June 4.
MOMENTUM overview:
Weekly Sessions
Starting on June 4, you'll meet in Covington, KY every Wednesday evening from 5:30-8:30 for 12 weeks. You'll work on your business pitch and get an in-depth education on essential topics with experts. Each session includes time for Q&A about your specific business challenges.
We'll also introduce you to Aviatra alumni who will share their experiences for inspiration and support. Cohort members often bring their own dinner with them and eat while they learn.
Mentor Match
During MOMENTUM, you will be custom-matched to a SCORE mentor, who will work with you to create a robust 3-year business plan with financial projections and develop actionable strategies to meet your goals, all of which help you plan for the future and prepare you to seek funding.
Pitch Perfect
You'll work with professional presentation coaches to help you confidently talk about your business and participate in the Pitch Competition.
Take Flight
At Flight Night (Sept. 4), you'll celebrate with your family and friends at the public graduation. You'll wow 'em with your pitch, the prizes will be announced and streamers will fly!
Prize Time
As a MOMENTUM graduate, you will receive a $500 prize in the form of valuable in-kind services. You'll choose from legal consultation, marketing strategy, graphic design, efficiency consultation or accounting expertise.
The winner of the Pitch Competition will receive an additional cash prize, as well as some great PR.
Mavis Linnemann-Clark
"MOMENTUM is like a mini-MBA, customized to your business. It's work--but it's soooo worth it!
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"I wouldn't be where I am today, with a million dollar business, without Aviatra!"
-Mavis Linnemann-Clark
Owner of Delish Dish Catering
What does the price include?
More than 25 experts sharing their secrets
and offering personalized guidance for your business [see the schedule]
If you had to pay separately: $2,500 (based on $100/hr consultation for each expert)
In-kind services that you need
including graphic design, legal advice, marketing strategy, efficiency consultation or accounting expertise [learn more]
If you had to pay separately: $500
Membership in Aviatra's paid community for 1 year
supporting you with weekly accountability calls and Real Talk mastermind sessions twice a month [learn more]
If you had to pay separately: $300
Opportunity to compete for a cash prize and PR
if you win the Pitch Competition [learn more]
Prize amount: $1,000
Weekly pitch practice and expert coaching
so you can confidently talk about your business with everyone from funders and professional connections to potential customers [learn more]
If you had to pay separately: $700
Custom-matched SCORE mentor
who will help you create your business plan and financial projections so you can plan for the future and be ready for conversations with funders [learn more]
Materials, worksheets and additional information
from the presenting experts so you can continue learning outside of the weekly sessions
All Aviatra alumni benefits
including weekly Q&A, private Facebook community, free admission to select events and more
Total cost if you bought everything separately: $5,000
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Jessica Wright
"MOMENTUM showed me a lot of things about my business that I didn't know. I kept saying, 'Wow, I really needed this!'
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"I also appreciated that it brought me community--women who now feel like family."
-Jessica Wright
Owner of Wright Workforce Solutions
What's inside MOMENTUM?
(Give me all the details)
MOMENTUM is designed so that each week builds on the last. You'll progress from understanding your numbers and marketing to confidently talking about your business and building a team.
Week 1 (June 4): Introductions & Foundations
June 4: In-person session
Meet the cohort, some of the experts and others in the region's entrepreneurial support ecosystem.
We'll set the foundation of all the work you'll do in MOMENTUM by discussing the problem(s) you solve and your ideal customers.
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The experts:
+ additional experts, to be confirmed
Week 2 (June 11): Messaging & Pitch Overview
June 11: In-person session
Connecting with potential customers requires clarity about what you offer and how you help them. In this session, we will use two templates in small groups to create effective messaging for use in different networking, marketing and sales situations.
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You will also learn the format for your pitch, which you will build and polish week by week so you can deliver it with confidence.
The experts:
Week 3 (June 18): Financials: Plan, Pricing & Profit
June 18: In-person session
Ultimately, business success comes down to the numbers. In this first of 3 Finance sessions, you will begin the process of creating the financial components of your business plan.
We'll also discuss pricing strategies and profitability levers. Plus, you'll learn your Money Archetype, how it impacts your mindsets around money and how you can leverage your archetype to make more money.
The experts:
Week 4 (June 25): Financials: Accounting, Income Streams, Business Model
June 24: In-person session
In the second session focused on finances, you'll get a refresher on the basics of accounting. We'll examine a P&L and Cash Flow Report to make sure you understand your numbers.
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We'll also identify your current income streams and discuss whether your current business model is the best one for your business's future growth.​
The experts:
Week 5 (July 2): Asset Protection
July 2: In-person session
From contracts and trademarks to a BOP and key person, these strategies will project your physical and intellectual property. In this session, you'll meet attorneys and insurance experts who will help you understand what you need.
The experts:
+ additional experts, to be confirmed
Week 6 (July 9): Financials: Cash Flow, Budgeting & Paying Yourself
July 9: In-person session
In the third session focused on finances, you'll learn more about cash flow management and financial projections. Your own P&L will make so much more sense!
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You'll also learn the best ways to pay yourself (both legally and financially) and how to save for your future.
The experts:
July 11: BONUS webinar: Storytelling
Your customers connect with you through stories. Learn how to tell the tales of your customers successes, as well as your own story, in a compelling way.
Week 7 (July 16): Customer Attraction
July 16: In-person session
In this first of three customer-focused sessions, you'll identify your Unique Selling Proposition and your brand pillars. You will then use the Aviatra Content Matrix to workshop your own content and marketing strategies to attract your ideal customers.
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You will also receive customer outreach templates developed by the Aviatra team.
The experts:
July 18: BONUS webinar: Marketing Strategy
Marketing Strategist Jennifer Panepinto discusses a wide range of possible ways to market your business and helps you develop a focused strategy.
The expert:
Week 8 (July 23): Customer Conversion
July 23: In-person session
After attracting potential customers (Week 7), the next step is converting them into paying customers. This week, you'll learn powerful sales techniques and role play the conversations with the women in your cohort.
The experts:
July 26: BONUS webinar: Relationship Selling
If selling feels heavy and stressful for you, Bethany George's style of relationship selling will help you create a fun and playful experience from 1st contact to signed contract.
Week 9 (July 30): Customer Retention
July 30: In-person session
You have likely heard that it's easier to keep an existing customer than attract a new one, so how do you do that? This week, you'll learn several strategies to develop profitable, long-term relationships with your customers.
The experts:
+ additional experts, to be confirmed
Aug. 2: BONUS webinar: Community Building
Building a community of and for your customers is a powerful retention strategy. Learn how in this week's bonus webinar.
The expert:
Week 10 (Aug. 6): Growth: Funding & Scaling
Aug. 6: In-person session
In the first of two Growth sessions, we will talk about ways to fund your business and introduce a panel of lenders and a grant writer to discuss specific funding options and how to qualify.
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We will also discuss "scale" vs "growth" and you'll discover potential options for both in your business.
The experts:
Aug. 8: BONUS webinar: Workshop Your Pitch
If you'd like to work with Jill and Jasmine to refine your pitch, this week's online session will be a great time to do so.
Week 11 (Aug. 13): Pitch Coaching
Aug. 13: In-person session
You will meet again with Elle to continue to work on your pitch, including your stage presence. This is a fun session where you'll finally see all your pitch practice pay off.
The expert:
Aug. 15: BONUS webinar: Pitch coaching
Get expert tips and strategies for making your pitch stronger and increasing your confidence.
The experts:
Week 12 (Aug. 20): Growth: Streamline, Automate, Hire
Aug. 20: In-person session
This week, we'll continue the focus on Growth by helping you become more efficient, using tools and processes. You'll also learn the best way to grow your team: virtually or in-person and with contractors or employees.
The experts:
+ additional experts, to be confirmed
Pitch Selection, August 27
Aug. 27: In-person for 15 minutes
You will sign up for a 15-minute slot to meet the selection committee and give your pitch. Don't stress--it's a very friendly group.
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The winner of the competition will be announced at your graduuation celebration, which we call Flight Night. It will be on Thurs. Sept. 4.
Are you ready to invest in yourself and your business?
It's time to level up to reach your goals.
4 Monthly Payments of
$275
One-Time Payment of
$995
Aviatra members save $100. Scholarships available.
Lisa Woodruff
"Just the fact that I paid money to go to something designed specifically for business owners was huge. It was the first time I'd ever spent money on something that wasn't immediately revenue-generating.
"I was literally investing in being a business owner."
-Lisa Woodruff
Owner of million dollar business Organize 365
Scholarships
Thanks to generous donations from alum Lisa Woodruff and legal firm Wood, Herron & Evans, we are able to offer two full scholarships to MOMENTUM.
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The Organize 365 Scholarship is needs-based and will be awarded to a woman who otherwise would be unable to participate in MOMENTUM.
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The Wood, Herron & Evans Scholarships will be awarded to women whose business has some sort of intellectual property that could be trademarked, copyrighted or patented.
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When you apply to MOMENTUM, you will be asked if you wish to apply for a scholarship. If you do, a separate application will be sent.
Are you ready to dedicate time to improve & grow your business?
Got questions?
We've got answers.
FAQs
Q: What if I have to miss one (or more) of the weekly classes? A: Although it's best if you can attend each session, we understand that's not always possible. We record each class for you to watch later and provide the experts' contact information so you can reach out with any questions.
Q: How much time does MOMENTUM require outside of the weekly sessions? A: You can expect to spend an additional 1-2 hours per week on homework and pre-work. As with everything, the more you put in, the more you'll get out. If you have a busy week, no worries. Just come to class and listen. But if you spend the time to think through the exercises and make plans to implement the strategies you learn, you'll see faster growth and deeper understanding.
Q: Where are the classes held and what do I need to bring? A: The Wednesday in-person classes are held in downtown Covington, next door to Aviatra's office. PARKING: There is a large paid parking lot, as well as metered street parking. During MOMENTUM, there are several bonus webinars that you can join online. WHAT TO BRING: your MOMENTUM binder, which we will provided. You can bring your dinner, if you'd like to eat while you learn. That's it! We'll provide beverages, pens and the weekly binder pages.
Q: Tell me about Flight Night. A: Flight Night is the celebration of your graduation from MOMENTUM. You get 2 free tickets for family and friends and you'll pitch your business on stage. This year, we are debuting the Woman Entrepreneur of the Year Awards at Flight Night, so the evening will be full of inspiring women, including you!
Q: How do I get my free in-kind services? A: Upon graduation, you will let us know which services you want. Then we will connect you with the provider and you will work directly with them.
Flight Night
The community's chance to celebrate YOU.
Picture this:
Your family and friends are in the audience...you and the women in your cohort are getting ready to go on stage. You feel nervous but excited.
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You step out to applause. You deliver your pitch, receive your certificate and the crowd goes wild.
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You did it! You put in the time. You asked good questions, you filled your brain with strategy, tactics and plans.
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Spend the rest of Flight Night celebrating with your family, friends and community leaders. Then, you'll roll up your sleeves and get to work, growing your business, surrounded by your new support network.
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As we say at Aviatra: you can do this, and you don't have to do it alone!​
Annetta Waters
"Aviatra taught me how to structure my business and to never stop dreaming.
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"I will never forget being in a room full of entrepreneurs who were different colors, ages and different business types, all eager to grow.
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"Fast forward to today, I have had my salon since 2014, an amazing career expanding my enterprise and I am still a member benefitting from the Aviatra network."
-Annetta Waters
Owner of Annetta's Beauty Bar
We all need business besties.
They help us celebrate the wins and get through the challenges.
Meet yours in Momentum.
Who can you call when you made big sale?
Your business besties.
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Who can you call when you're tired and need encouragement? Your business besties.
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We need other women entrepreneurs around us because, more than anyone else in your life, they get it. You are all going through the ups and downs of business ownership together.
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Are you ready to meet your business besties? You'll find them in MOMENTUM.
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Michele Tibbs
"I loved having my MOMENTUM cohort to bounce ideas off of and ask questions. We're all going through the same things together."
-Michele Tibbs
Co-Owner of Grainwell
Still not 100% sure this is right for you?
But you think it might be...
You should apply to MOMENTUM if:
You're an expert at what you do, but need help with the "business side" of your business.
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No one is an expert at all things. During MOMENTUM, you'll meet and learn from financial, marketing, HR, sales and other experts.
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They will teach you what you need to know for your specific situation. Plus, you can always reach out to them for additional help.
You're not afraid of hard work, but you want to see results.
2
When you started your business, you knew you'd have to work hard. But you want something to show for the hours you put in.
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The curriculum and experts in MOMENTUM will help you develop personalized strategies to grow your business in all areas. So you'll know what to do and when.
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Your business will grow as a result.
You're tired of doing it all, and doing it all alone.
3
Most of us do not come from entrepreneurial families and our friendships are not usually built around business ownership.
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Which means that you don't always get the support you need.
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In MOMENTUM, you will be surrounded by experts and other women entrepreneurs, who want you to succeed and will help you reach your dreams.
Megan Grote
"My time with Aviatra has, in many ways, shaped who I am as a woman and business leader.
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"The MOMENTUM program helped to not only take my business to the next level, but it also far improved my skills as a woman in business.
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"Winning the pitch competition was the greatest success I've encountered in business ownership to date, and I am forever grateful for the family I've gained since completing the program.
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"Once and always a proud Aviatra, I would recommend this program to any woman who wants the best for her business!"
-Megan Grote
Owner of With Grace B. Bold
You're not afraid of work--you just want it to matter, to move the needle for your business.
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MOMENTUM is worth every minute.
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You'll get clarity on your next steps, you'll plan for the future, you'll connect with amazing people. This is your best next step to grow your business.
We are waiting to welcome you into MOMENTUM!