February 6, 2023/in Marketing
It’s not enough to simply have the best product or service. You need to connect with your customers. To do that, you need to ask the right questions, like these below.
How old is your customer?
Knowing the age of your customers will give you many insights because different age groups behave differently. Specifically, they have different needs, goals, communication styles, and buying habits to mention a few.
If age is something you can collect based on your product or service, great. However, if collecting your customer’s date of birth (DOB) is not organic to your business, consider asking your customers to set up an account in which providing their DOB gets them special birthday deals.
How & where do they shop?
Knowing how and where your customers shop allows you to accommodate your customers, helping you to meet them where they are, literally. Right now, 70% of Americans shop online.
The most popular online payment transaction options for 2023 include PayPal, Venmo, Square, and other e-commerce sites. It’s a good idea to make sure your customers have the option to purchase from you online, and even better, that they are able to do this with their phones.
How did they find you?
Among the many marketing channels, your customers may hear about you through word of mouth, social media, email, blogs, in-person marketplaces, and ads. As a business owner, it can feel overwhelming, even impossible to utilize them all.
Dividing your efforts in an attempt to use them all won’t get you the traction you want. Your goal is to identify which one appeals to the majority of your customers. Once you know which channel that is (and it often depends on the age of the customer), you can focus your efforts on just that one.
For help with identifying which marketing channel is best for your business, join us for Aviatra’s Soar Workshops on Feb. 15th in Cincinnati and Feb. 23rd in NKY.
What do they think of your company?
It is critical to interact with your customers. Send post-purchase follow-up emails and monitor social media feedback. You want to know what they love about your product or service, but don’t stop there. Find out what they love about you, your company’s values, and the positive impact your company has on the community. Whatever it is you are loved for, highlight that in your marketing messaging.
What do they think of your competitor?
Learn from your competition. You want to know the strengths and weaknesses of your competitors. Avoid the missteps of your competition and consider adding the features or techniques that your customers can’t get from the others. Find out what makes you different and what makes your business stand out. The goal is to improve your business and to set yourself apart.
These five questions are a good place to start. If marketing is not your area of expertise, it may be time to reach out to an expert like Jennifer Panepinto, who is leading this month’s Demystify Modern Marketing workshops.
5 Questions to Get to Know Your Customer
· How old is your customer?
· How & where do they shop?
· How did they find you?
· What do they think of your company?
· What do they think of your competitor?
Written by Jasmine Hughes, Aviatra Marketing Strategist & Cincinnati Program Director