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Why does sales feel so uncomfortable for so many entrepreneurs—and what if it didn’t have to? In this episode of the VIP Entrepreneur Podcast, Jill Morenz sits down with sales strategist Bethany George to reframe the way we think about selling. Together, they explore how entrepreneurs can move away from pushy, outdated sales tactics and instead build trust, connection, and confidence through an authentic approach.

Let's be honest with ourselves: if we don't make sales, we do not have a business. But if you're like many women I coach, you are uneasy with selling--you don't want to be pushy or sleazy. So what do you do? These six strategies will change everything for you.

If you’ve ever felt your stomach flip when someone says “you just need to sell more,” you’re not alone. At Aviatra, we hear this from women every single day — brilliant women who love what they do, but feel shaky when it’s time to talk about pricing, value, or closing a deal. But here’s the truth: Selling isn’t a personality trait. It’s a skill. And like every skill, you can learn it.

Inspired by the modules in our Momentum Accelerator, this business tip will help you save a sale.

Inspired by the modules in our Momentum Accelerator, this business tip will help you make more money with your business.