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PR Pointers for October
There are no shortage of events to get involved with this month, whether you're leaning into spooky szn, breast cancer awareness, Sweetest Day or just fall, y'all.

Allison Schroeder
Oct 61 min read
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From Customers to Advocates: how to cultivate superfans
In an environment where attention spans feel like they’re shrinking by the day, small businesses face a unique challenge: finding ways to not just catch the eye of a distracted consumer but hold it long enough to spark genuine interest.
Corinne Hammond
Oct 65 min read
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The Introverted Leader
In today’s noisy, fast-moving workplaces, leadership can seem like a stage set only for the loudest voices. But introverts have always brought a quiet power to leadership, and now more than ever their reflective, deliberate style is indispensable.
Corinne Hammond
Aug 34 min read
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PR Pointers for August
We’ve officially reached the roller coaster that is Q3. In the PR business, we like to refer to this time of year as our busy season, as it’s jam-packed with events and announcements that organizations are trying to squeeze in before the holiday hustle. While there are simply too many to list, this is a great time to really nail down your outreach timelines.

Allison Schroeder
Aug 32 min read
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How to Launch a Home-Based Franchise (on your terms)
Working from home isn’t just for Zoom warriors and digital nomads. These days, it’s where serious franchise operations are springing up, laptops replacing storefronts, and home offices moonlighting as headquarters.
Corinne Hammond
Jul 14 min read
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PR Pointers for July
If you haven’t started planning for back-to-school or fall kickoffs, now is the time to begin planning and messaging! If you’re a retail business, this is your reminder that now is also the time to start planning your holiday features.
jillmorenz
Jul 12 min read
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PR Pointers for June
We’re in the unofficial start of summer and this time of year is jam-packed with events, holidays and observances.

Allison Schroeder
May 302 min read
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Scaling Up Safely: Legal Compliance Considerations When Growing Your Team
Expanding your workforce is a sign of success, so you should feel proud. You should also be mindful that a larger workforce brings additional legal obligations. To get you started, here is a breakdown of key considerations when expanding your workforce.

Brooke Poling
May 53 min read
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PR Pointers for April
Spring is well underway and with it comes the opportunity for unique conversations with your friends and followers.

Allison Schroeder
Apr 22 min read
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PR Pointers for March
It’s women’s month! Ladies will be leading the conversation in March, and now’s the time to celebrate the women in your organization.

Allison Schroeder
Mar 22 min read
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Harness Your Brand's Potential with Canva
February 9, 2025/in Marketing We are excited to welcome branding experts Stacy Koenig and Breanna King from Zeal 40 In this article and...
jillmorenz
Feb 93 min read
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PR Pointers for February
February is a busy month with many media opportunities for businesses of all types. In addition to the special theme days listed below, ...
jillmorenz
Feb 32 min read
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PR Pointers for January
We may be experiencing a holiday hangover, but now's the time to step on the gas with your communications and media outreach!

Allison Schroeder
Jan 72 min read
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Momentum Biz Tip #10 (to encourage action)
Inspired by the modules in our Momentum Accelerator, this business tip will help you encourage your potential customers to take action.
jillmorenz
May 24, 20242 min read
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Momentum Biz Tip #9 (to talk about your business)
Inspired by the modules in our Momentum Accelerator, this business tip will help you talk more efficiently about your business.
jillmorenz
May 23, 20242 min read
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Momentum Biz Tip #8 (to fund your business)
Inspired by the modules in our Momentum Accelerator, this business tip will help you fund your business.
jillmorenz
May 22, 20242 min read
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Momentum Biz Tip #7 (to delay hiring a team member)
Inspired by the modules in our Momentum Accelerator, this business tip will save you money by delaying hiring a team member.
jillmorenz
May 22, 20242 min read
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Momentum Biz Tip #6 (to focus your marketing)
Inspired by the modules in our Momentum Accelerator, this business tip will help you improve your marketing strategy.
jillmorenz
May 22, 20242 min read
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Momentum Biz Tip #5 (to be ready when the media calls)
Inspired by the modules in our Momentum Accelerator, this business tip will prepare you for media opportunities.
jillmorenz
May 22, 20242 min read
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Momentum Biz Tip #4 (to save the sale)
Inspired by the modules in our Momentum Accelerator, this business tip will help you save a sale.
jillmorenz
May 22, 20242 min read
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