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Let's be honest with ourselves: if we don't make sales, we do not have a business. But if you're like many women I coach, you are uneasy with selling--you don't want to be pushy or sleazy. So what do you do? These six strategies will change everything for you.

If you’ve ever felt your stomach flip when someone says “you just need to sell more,” you’re not alone. At Aviatra, we hear this from women every single day — brilliant women who love what they do, but feel shaky when it’s time to talk about pricing, value, or closing a deal. But here’s the truth: Selling isn’t a personality trait. It’s a skill. And like every skill, you can learn it.

'Tis (almost) the holiday season! There are a ton of upcoming media moments to take advantage of to drive trial and sales.

There are no shortage of events to get involved with this month, whether you're leaning into spooky szn, breast cancer awareness, Sweetest Day or just fall, y'all.

In an environment where attention spans feel like they’re shrinking by the day, small businesses face a unique challenge: finding ways to not just catch the eye of a distracted consumer but hold it long enough to spark genuine interest.

In today’s noisy, fast-moving workplaces, leadership can seem like a stage set only for the loudest voices. But introverts have always brought a quiet power to leadership, and now more than ever their reflective, deliberate style is indispensable.

We’ve officially reached the roller coaster that is Q3. In the PR business, we like to refer to this time of year as our busy season, as it’s jam-packed with events and announcements that organizations are trying to squeeze in before the holiday hustle. While there are simply too many to list, this is a great time to really nail down your outreach timelines.

Working from home isn’t just for Zoom warriors and digital nomads. These days, it’s where serious franchise operations are springing up, laptops replacing storefronts, and home offices moonlighting as headquarters.

If you haven’t started planning for back-to-school or fall kickoffs, now is the time to begin planning and messaging! If you’re a retail business, this is your reminder that now is also the time to start planning your holiday features.

We’re in the unofficial start of summer and this time of year is jam-packed with events, holidays and observances.

Expanding your workforce is a sign of success, so you should feel proud. You should also be mindful that a larger workforce brings additional legal obligations. To get you started, here is a breakdown of key considerations when expanding your workforce.

Spring is well underway and with it comes the opportunity for unique conversations with your friends and followers.

It’s women’s month! Ladies will be leading the conversation in March, and now’s the time to celebrate the women in your organization.

February 9, 2025/in Marketing We are excited to welcome branding experts Stacy Koenig and Breanna King from Zeal 40 In this article and...

February is a busy month with many media opportunities for businesses of all types. In addition to the special theme days listed below, ...

We may be experiencing a holiday hangover, but now's the time to step on the gas with your communications and media outreach!

Inspired by the modules in our Momentum Accelerator, this business tip will help you encourage your potential customers to take action.

Inspired by the modules in our Momentum Accelerator, this business tip will help you talk more efficiently about your business.

Inspired by the modules in our Momentum Accelerator, this business tip will help you fund your business.

Inspired by the modules in our Momentum Accelerator, this business tip will save you money by delaying hiring a team member.