PR Pointers for July

July 1, 2025 in Marketing & PR Pointers

This PR Pointers series is written by Allison Schroeder, owner of Pomme Communications.

Happy Birthday, America!

Lots to celebrate in July

If you haven’t started planning for back-to-school or fall kickoffs, now is the time to begin planning and messaging! If you’re a retail business, this is your reminder that now is also the time to start planning your holiday features. Many tier 1 outlets and long-lead publications (think: print glossy magazines) start putting together their holiday roundups around this time. 

If you’re not familiar with a roundup, here’s the scoop: 

Roundups are listings or editors’ picks of top products or services surrounding a certain theme.  You’ll usually find these during periods when there is a lot of news on a single topic, like the holidays. Because there isn’t the time or space to dedicate to all of the great new products and services that relate to said topic, they’ll put together lists. 

Some examples include: “Best handmade gifts for Mother’s Day”, “Best gift for the guy who has everything”, “Top gifts for bourbon lovers,” etc.  While these are retail-specific headlines, you can find relevant angles for services, too. 

When you’re putting together a roundup pitch, the more specific you can be to an audience, the better the likelihood of inclusion.

Happy pitching! 

Are you ready to step up your media relations, messaging and promotional game? 

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