PR Pointers for November

November 4, 2025 in Marketing & PR Pointers

This PR Pointers series is written by Allison Schroeder, owner of Pomme Communications.

Roundups

'Tis (almost)  the holiday season! There are a ton of upcoming media moments to take advantage of to drive trial and sales. 

One thing you won't want to miss: roundup stories. These are when reporters highlight multiple brands or products in a single article.  Examples of this could include: 

• Support local with these unique brands

• Women-owned / minority-owned 

• The perfect gift for X,Y,Z audience

Best practice when pitching for a roundup: Know the reporter that you're speaking with and make sure to be specific about the audience that your brand would appeal to and what specific service or item that would be of interest to them. Don't forget to include links to any background material and where people can order! 

Join us for Pomme’s Media Meet & Greet from 2-4:30 Wednesday, November 19 at Aviatra Accelerators! 

Put your skills to the test with a meet and greet / panel with members of local media and influencers. Tell them what you’re up to and learn best practices for how each individual outlet prefers to be approached. Walk away with new contacts!

Click here to register!