PR Pointers for January

January 7, 2025 in Marketing & PR Pointers

This PR Pointers series is written by Allison Schroeder, owner of Pomme Communications.

Fight the January sales slump

We may be experiencing a holiday hangover, but now's the time to step on the gas with your communications and media outreach! Many businesses face a slump in January as customers reset their budgets and goals, which is a great time to keep them engaged with bounceback offers, loyalty incentives and other relationship-building programs. 

The media loves a timely story. Can you align your expertise or products with something the media is already discussing?

Newsworthy trends this month: 

• New years resolutions (self-improvement, wellness, fitness, financial literacy) 

• Dry January

• College Football Playoffs

• MLK Day 

• Inauguration Day

Don't forget to start looking ahead to February, as well! World Cancer Day is Sunday, February 4th, and Valentines Day will be here before we know it! [Note from Aviatra: We are especially fond of Galentine's Day, which is February 13.] We recommend starting those promotions by at least January 27th - or even earlier if you have a ticketed event! 

Cheers to a great year ahead! 

Additional Resources

Are you ready to step up your media relations, messaging and promotional game? 

Pomme PR is offering a first-of-its-kind concierge service for startups and small businesses! Pomme concierge members receive access to professional PR coaching for a low monthly fee and can book same-day consultations with an experienced PR practitioner. Members also have access to a private slack channel for real-time discussion and a subscription to our PR Trend Report.  

Aviatra members receive 10% all rates and access to exclusive content. 

The best part- a portion your subscription goes back to help support Aviatra programming! 

Click here for pricing info and to schedule an intro call!