Saturday May 11, 9:00 am - 3:00 pm, lunch included
Covington, KY
Are you drowning in the sea of social media platforms, unsure of where to focus your efforts or how to leverage them effectively for your goals?
Join us for an immersive one-day Masterclass that will transform your social media marketing skills from overwhelmed to empowered!
You will come away knowing how to:
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speak to your audience so you capture their attention
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decide what to post about
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create engaging short-form videos
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discover the tools of the trade that are working now
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determine whether working with an influencer is right for your brand
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leverage AI for content creation
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build and grow a YouTube channel
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track and measure your success
We've packed the day with experts, hands-on learning opportunities and resources that will take your social media game to the next level.
Learn Canva
You can even take an optional "Creating with Canva Clinic" at the end of the day!
This Masterclass will get you off the social media hamster wheel and start reaping the benefits of smart, consistent actions.
Scroll down for more info or follow these links:
The Experts
The Agenda
The Cost
Why take a Masterclass
I'm ready to be savvy!
The Experts
All the content is taught by subject matter experts, who share insider secrets to make social media marketing work for you.
Feli from Germany
Feli is one of the top YouTube women creators. She hosts the Feli from Germany channel, with more than 500,000 subscribers. Feli will share how she grew her channel
Morgan Angelique Owens
Morgan is the founder of Professional Pretty, Herald Beauty and more. She is a beauty and travel blogger and influencer with nearly 40,000 Instagram followers. Morgan will lead the hands-on clinic to create impactful short-form videos and share strategies that lead to viral posts. She will also teach how to track and measure your social media success.
Patrice Adams
Owner of The Designery Creative Studio, Patrice will help you develop your brand messaging pillars and show you how to use them to create content that's perfect for your ideal customer.
Candace Gasper
Owner of Digital Candy LLC, Candace will explain the why and how of working with influencers. She will also share the top tools and tips to make poster easier and save time.
Greg Goshorn
Owner of Mapping Your Marketing, Greg will show you how to organize the videos on your YouTube channel and set all up from the backend for easier viewer navigation.
Jasmine Hughes
Marketing Strategist & Program Manager for Aviatra, Jasmine will provide an overview of the social media landscape, as well as teaching the optional "Creating with Canva Clinic" at the end of the Masterclass.
The Agenda
Each lesson builds on the last, so you understand the strategies and then put them to use in your own channels.
We include plenty of hands-on learning opportunities, including our Short-Form Video Clinic, where you will create your own video during the masterclass.
See the full agenda below.
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Arrival and introductions
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Self reflection: what are your goals for your social media strategy?
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Understanding the social media landscape (Jasmine Hughes of Aviatra)
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Brand messaging pillars: what they are and why they matter (Patrice Adams)
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Using the pillar system to create and plan your social content (Patrice Adams and Candace Gaspar)
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The why and how of working with influencers (Candace Gasper)
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Lunch (included)
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Tips & tools for easier, faster posting (Candace Gasper)
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Clinic: creating short-form videos
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"How I built my YouTube channel" (Feli from Germany)
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Setting up and optimizing your YouTube channel (Greg Goshorn)
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Next steps
Optional: 4:00-5:00 "Creating with Canva Clinic"
A hands-on demonstration of how to use Canva to create your social posts (Jasmine Hughes)
The Cost
The cost of this Masterclass is $295. It includes expert-led deep dives into topics critical for your business growth. It also includes:
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Materials, worksheets and additional information from the presenting experts
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A light breakfast and delicious catered lunch
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Promotion of your business on all Aviatra's social channels
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Access to the private Aviatra Alumni & Member Facebook community
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Sharable photos of you and your fellow students
(Aviatra Community Members save $50)
Optional Creating with Canva Clinic
This optional clinic, which begins at 3:00 (right after the Masterclass) is an additional $50.
You'll get hands-on lessons to start using Canva to create your social posts.
You'll bring your laptop and learn:
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how to load your brand elements into Canva
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how to create a simple post and a carousel
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how to turn a static post into a video
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how to customize a Canva template
This clinic is taught by Jasmine Hughes.
Why take a Master Class?
Expert Guidance: All our Master Classes are taught by experts in their fields.
Hands-On Activities: Each Master Class includes one or more hands-on "clinics" so you'll have a chance to try out your new skills.
Networking Opportunities: You'll connect with other women business owners at various stages of growth. As an Aviatra alum, you'll be part of a large regional community of supporters and bold women changing the world.
Take Control: Leave each Master Class with a personalized action plan to take your business to the next level.
We hope to see you in this transformational Master Class!
Not quite ready?
If you're not quite ready to enroll or want to be notified when registration for a Master Class opens, sign up for our Women on the Rise newsletter. You'll hear about all our upcoming programming, as well as events offered by our partners in the entrepreneurship support community. We're looking forward to getting to know you!